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<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to How to conduct a competitor analysis. Lesson 4.**</h2> <h3>Next for you</h3> [[How to choose a route to market->Lesson 5]].

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to How to choose a route to market. Lesson 5.**</h2> <h3>Next for you</h3> [[How to research market barriers->Lesson 6]]

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to How to Research market barriers. Lesson 6.**</h2> <h3>Next for you</h3> Complete the section of your learning

<h1> Learn how to export </h1> <img src="https://i.imgur.com/p3SQIIB.png" width="1000" height="150" alt="Landing graphic"> We've created simple lessons to make it easier for you to learn about exporting. Explore our key themes here: ●[[Finding Export Opportunities]] ●Moving goods ●Funding and Finances ●Planning and Winning

<h1>Market Research</h1> <img src="https://i.imgur.com/p3SQIIB.png" width="1000" height="150" alt="Landing graphic"> Hi Simon, Welcome to our export market research section. Here you will learn about market research and how it can help you make the right decisions when exporting to a new market. This information is organised into a series of intermediate and advanced lessons. Once you have completed all these lessons, you should be able to choose: • Target customer and size of the market • Who your competitors are and how you will position your product or service to enter the market • Route to market - sales channel you will use to bring your product to market • Market barriers - you should aware of any market barriers and how to overcome them <h4>You can complete these lessons in any order that you wish:</h4> [[Market research objectives (lesson 1)-> Lesson 1]] [[Market research methods (lesson 2)-> Lesson 2]] -- [[Calculating consumer demand (lesson 3)->Questions for Lesson 3]] [[How to conduct a competitor analysis (lesson 4)->Lesson 4]] [[How to choose a route to market (lesson 5)->Lesson 5]] [[How to research market barriers(lesson 6)->Lesson 6]]

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to Market Research Objectives. Lesson 1.**</h2> Here you will learn about the different approaches to market research: • consumer demand • competitor analysis • routes to market • market barriers <h3>Consumer Demand</h3> <h4>Understand your customers</h4> Research into consumer behaviour will show you how much demand there is for your product or service in a market. This information will help you decide if you should enter a market and the best time to enter. When researching consumer demand, you should look for: * trends in sales of similar products or services over several years * trends in consumer spending over several years We can help you calculate if there is demand for your product or service in our [[advanced lesson|Lesson 3]]. <h3>Know your competition</h3> Competitor analysis will help you: Understand the amount of competition you will face in your export market and decide how to position your product or service. Important information to find out about your competitors includes: ● who they are ● their market share ● the price of their products or services ● how they market their products or services ● why consumers buy their products or services over others We can help you understand how to learn more about your competition if you take our [[advanced lesson->Lesson 4]]. <h3>Choose a route to market</h3> Routes to market refers to the ways you can sell your product or service in a market. Often, certain routes will be more appropriate for you depending on the market and your level of exporting experience. The main routes to enter a market are: ● direct sales ● use an agent or distributor ● use licensing or franchising ● create a joint venture agreement ● set up a business abroad We can help you select the routes to market that are relevant to your business in our [[advanced lesson->Lesson 5]]. <h3>Overcome market barriers</h3> Market barriers are obstacles that make it difficult to export to a market. These obstacles can be due to: ● government regulation (including trade barriers like tariffs and quotas) ● start-up costs ● technology ● economies of scale ● product differentiation ● access to suppliers and distribution channels ● competitive response We can help you learn more about potential barriers and how to overcome them in our [[advanced lesson->Lesson 6]]. <h3>Next for you</h3> [[Market research methods (lesson 2)-> Lesson 2]]

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to Market Research Methods. Lesson 2.**</h2> Here you will learn about the different ways you can collect market research data: ● Online research ● In market research ● Paid-for research The best method for you will depend on your level of knowledge about your market and the questions you need answering. <h3>Online research</h3> <h4>Use the internet</h4> The Internet is readily available and inexpensive. You can do research on the Internet yourself or hire others to do it for you. Using the Internet is a good way to gather information on: ● appropriate markets ● target customers ● potential competitors ● rules, regulations and risks We can help you learn how to use the Internet to get the information you need in our advanced lesson. <h3>In market research</h3> <h4>Visit your target market</h4> A great way to learn about your target market is to go there. This is called in-market research. One way of doing in-market research is by attending exhibitions, trade shows and other events in your target market. This will help you to: ● meet potential customers and network ● find agents or distributors ● market your product or service to an interested audience ● research a new market ● find out about local competitors We can help you learn how to use in-market research in our advanced lesson. <h3>Paid for Research</h3> <h4>Pay an agency</h4> You can pay a research agency to do your market research for you. This can be expensive but the results should be thorough and objective. Select an agency you trust and brief them well. Make sure their proposal includes: ● what they’re researching and how ● a breakdown of costs and expenses ● timescales and the report format ● a confidentiality agreement We can help you learn how to find the right research agency for your business in our advanced lesson. <h3>Next for you</h3> [[Calculating consumer demand|Lesson 3]]

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h3>What is your product or service?</h3> •[[I have a product (gin)->product country question Lesson 3]] •[[I have a service (ethical hacking)->service country question Lesson3]] •[[I don't have a product in market at the moment|Lesson 3]]

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h3>What countries are you interested in exporting to?</h3> [[*I am interested in Australia ->Lesson 3 Product and Australia]] [[*I don't have a country of interest->Lesson 3 Product only]]

This would be some copy and content for a service. <h3>Next for you</h3> [[How to conduct a competitor analysis->Lesson 4]].

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to Calculating Consumer Demand. Lesson 3.**</h2> Calculating consumer demand is important for market research. You should aim to have a number estimate. You might split this into different segments based on age groups or other important attributes, if that is important. Start with Google. For example: • “product” + “market” + “market size” • “product” + “market” + “demographics” • “product” + “market” + “segmentation” • “product” + “market” + “trends” Look for free market reports from consultancies and market research companies. Try to compare a few different reports of market size, demographics and trends to validate the numbers." <h3>Market size and segments in Australia</h3> • The population of Australia is approximately 25 million. • 41.15% of the population is aged 25-54 years. • The population is primarily located on the periphery, with the highest concentration of people residing in the east and southeast. A secondary population centre is located in and around Perth in the west. Out of all the States and Territories, New South Wales has by far the largest population. The interior, or ""outback"", has a very sparse population. • 86.2% of the population live in urban areas. • The major urban areas are: 4.968 million (Melbourne), 4.926 million (Sydney), 2.406 million (Brisbane), 2.042 million (Perth), 1.336 million (Adelaide)" <h3>Market size and segments - Gin</h3> What’s the size of the population over drinking age? CIA Factbook for size of the population over the drinking age. Market trends Drinking patterns such as average consumption per head and age and gender split. Google for market research reports into alcohol consumption patterns. Culture of customers in market Check how local law, culture and religious considerations might affect drink consumption. CIA Factbook and Kwintessential guides for information about culture and religion. Also Google local laws and any restrictions e.g. where can alcohol be sold, to who, at what time. <h3>Next for you</h3> [[How to conduct a competitor analysis->Lesson 4]].

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>**Welcome to Calculating Consumer Demand. Lesson 3.**</h2> <h3>Market size and segments - Gin</h3> What’s the size of the population over drinking age? CIA Factbook for size of the population over the drinking age. Market trends Drinking patterns such as average consumption per head and age and gender split. Google for market research reports into alcohol consumption patterns. Culture of customers in market Check how local law, culture and religious considerations might affect drink consumption. CIA Factbook and Kwintessential guides for information about culture and religion. Also Google local laws and any restrictions e.g. where can alcohol be sold, to who, at what time. <h3>Next for you</h3> [[How to conduct a competitor analysis->Lesson 4]].

<img src="https://i.imgur.com/1WLRYIt.png" width="1000" height="150" alt="Landing graphic"> <h2>Finding Export Opportunities</h2> This is the campaign landing page of finding export opportunities. There will be content here marketing why a person would want to access and use these topics. They may signup here they might not. Explore our key topics here: ●[[Market Research ]] ●Marketing ●Uk Events & networks